Missed call calculator

Work out what your voicemail is costing you.

Three sliders, no email address, no follow-up call unless you ask for one. Most owners are surprised, and not in a good way.

Your numbers
12

Evenings, weekends, and every call that comes in while your hands are full.

$450

What a typical job, appointment, or matter is worth to you, before costs.

40%

Of the callers you actually speak to, the share that becomes a job.

What it is costing you
Walking away every year
$112,320
$9,360 a month · 624 missed calls a year
Recovered at 35%+$39,312
Never Miss a Lead$1,599/mo$19,188
Net in your pocket+$20,124

It pays for itself at 107 recovered customers a year. Everything past that is profit.

The 35% recovery figure is deliberately conservative. No system saves every missed call — some callers will not talk to a machine, and some were never going to buy. We would rather show you a number you can trust than the best case.

Why this happens

It is not that you are bad at answering the phone

It is that answering the phone and doing the work are the same hours. Every trade we work with has this problem, and none of them caused it.

27%
of calls to home-services businesses go unanswered
Invoca call data
85%
of callers who reach voicemail never call back
They ring the next number instead
$100–1,200
estimated value of a single missed call
Higher for replacements and emergency work

You will find websites quoting 62% instead of 27%. That number comes from vendor marketing rather than measured call data, so we do not use it. The honest figure is bad enough.

By trade

See the numbers for your line of work

Each of these starts the calculator with typical figures for the trade, so you are not guessing at the inputs.

Want us to check the real number?

Give us your phone provider and we can usually tell you exactly how many calls went unanswered last month. It takes about ten minutes and costs nothing.